Property sellers - key staging tips for selling your home

News at Kings Group | 24/05/2019


As a property seller, viewings will play a hugely important role in whether or not you sell your home.

A good viewing, for example, could see a buyer place an offer immediately or a short time after, while a bad one will only do harm to your chances of selling quickly and for the best possible price.

It’s often estimated that it can take viewers between seven and 10 seconds to form an opinion on your property. Because of this, it’s vital that your home gives prospective buyers a brilliant first impression.

A recent study from The Home Staging Association UK & Ireland revealed that 85% of property professionals claimed that a staged home sold up to three times faster than a non-staged property in Q1 2019.

The survey asked estate agents, property developers and property managers about the effect that home staging has had on the success of their sales. It found that 94% of agents and 100% of developers confirmed that home staging increased the number of viewings for a property.

All respondents reported that home staging makes it easier for a buyer to visualise the property as their future home, while 75% claimed that home buyers will spend more time viewing a home that has been professionally staged.

When comparing similar properties, 38% of those that took the survey stated home staging increased the offer value by 1-3%, and a further 16% cited a 7-10% rise in offer value. Meanwhile, all participants reported that homes with professional photos secured more viewings than properties with poorer quality images.

With this in mind, here at Kings Group we have outlined five effective ways to stage your home and make it stand out in a sea of property listings…

‘Kerb appeal’ is key

Potential buyers will see the outside of your property first, so it will need to be in top condition, as this will set the tone for the rest of the viewing.

There are many simple ways to enhance the appeal of your ‘kerb’, such as mowing the lawn, trimming greenery, cleaning windows and painting the front door a nice neutral colour.

If the weather allows, consider putting some pots of plants outside your property to make it more inviting.

Clean and declutter

Less is more, especially when staging your home. In order to achieve an organised, neutral space, you will need to declutter. Doing so will make your home more presentable and, in turn, entice prospective buyers.

Once you’ve removed any trinkets and personal items, every room will need a deep clean. This means wiping down all surfaces and cracking open the windows to air out the home. Afterwards, think of the quick fixes you could do to upgrade the place even more.

Let the light in

Lighting is an essential part of home staging, as brighter rooms appeal more to potential buyers. Before a viewing, pull back your curtains or open your blinds to allow for plenty of light to flood your rooms.

Also, consider replacing dated fixtures and dingy lampshades, playing with different lighting temperatures if necessary. It’s worth using wall sconce lights to create an inviting atmosphere, too.

‘Float’ the furniture

Position couches, chairs and tables away from your walls, ensuring that you anchor the space with an area rug. This is a design technique known as ‘floating’, which helps to create an intimate, cosy space.

Floating the furniture is a clever way to partition different zones within one room, and can also allow prospective buyers to navigate the space more easily.

Leave your doors open

Leaving your doors ajar will allow prospective buyers to feel free to wander around your home during a viewing. You want to ensure the main selling points of a room can be seen from the doorway so that buyers are intrigued right away.

As for the doors themselves, a fresh lick of paint can go a long way to making them look brand new. It goes without saying that they should open and close without any problems, as well.

If you take the above home staging tips into consideration, you can boost your property’s charm, attract more buyers and maximise your chances of achieving the highest sales price. Of course, your chosen estate agent can guide you through the entire process.

For more information on selling your property with Kings Group in North London, East London, Hertfordshire, Essex, contact one of our branches today.

We also offer a free and instant online valuation if you’re eager to see how much your home could be worth on the current market.