It’s no simple task selling a property, with many components required to help lead to a successful sale.
At the top of your considerations when it comes to prioritising an effective marketing campaign is choosing the right agent to partner with from the get-go. One with adequate experience and preferably a local estate to help entice prospective buyers to your property.
Using our market experience and local knowledge, here at Kings Group we use the Premium listings features to include 3 property photos instead of 2 to make your listing stand out and we also implement featured listings often so that the property will still show up, even if it is out of budget for the user.
Below we have outlined our top five guidelines that sellers should consider when marketing their property.
Use HD images/videos
Living in a digital age means that technology is far more easily accessible, so it stands to reason that many potential tenants and buyers begin their property journey online. In fact, the vast majority of people now kick off their property search via portals such as Rightmove and Zoopla, which means that the first glimpse they’ll get of your property will be through images.
Photos play a significant role in your marketing campaign, and it’ll be your agent’s job to ensure that any pictures used are appealing and presentable. To this end, work closely with your agent to make sure that all images look clean and professional with significant lighting and detail.
A bonus would be if you are able to give a virtual tour of your home since video has become a very important marketing tool for selling property, more so than ever since the pandemic began.
Compile a quality property description
Images may be an important visual element, but the description of your property is just as vital. With the help of your agent, you can compile an eye-catching property description to intrigue potential buyers.
An eloquent description will show your home in the best light, so don’t forget to highlight unique features, as well as any local amenities, such as shops, libraries, leisure centres, bars, restaurants, transport links, cafes, and green space.
Include a detailed floor plan
As well as quality photography and an articulate description, floor plans can also act as a top priority for prospective buyers, offering them an accurate depiction of the home’s layout and dimensions, therefore allowing them to visualise and plan how they could use the spaces.
Buyers will also be able to assess whether the property meets their needs in term of space, using a good floor plan, so it’s worth including one in your advertisement.
Get maximum benefits from your agent’s expertise
As mentioned, instructing the right agent is critical when it comes down to the selling process, which means that you want to pick one that is well-established, good at negotiation, and boasts extensive knowledge of the local market.
Estate agents live and breathe property, thus making them well-versed in effective marketing. They are available to provide expert advice on your property advertisement and, in turn, this increases your chances of getting your home sold successfully.
Make sure the property is promoted effectively
For best results, your home should be listed on the major property portal websites to guarantee optimal exposure. You can further improve visibility by making sure that your property has a prominent spot on the window of your agent’s high street office, as well as checking that you have a ‘For Sale’ board outside your house to attract the attention of any potential buyers passing by.
By taking these guidelines into account, you can create an effective property advertisement and marketing campaign for your home and increase your chances of securing an excellent price in a reasonable timeframe.
When you are marketing your property, you need to work with an experienced, reputable letting/estate agent. Here at Kings Group, we can help you to remain compliant and get the most from the sale of your home.
For more information on how we can assist you on your sales journey, please contact one of our branches in Essex, London, or Hertfordshire today. We also offer a free and instant online valuation to give you an idea of how much your home could be worth on the current market.
